mass communication

Mass Communication

Degree: Bachelor of Art

Course Details:

Mass communication is a field of study that focuses on the dissemination of information to a large audience through various media channels. It encompasses various forms of communication, including print, broadcast, digital, and social media. Mass communication courses provide students with a comprehensive understanding of the theories, practices, and ethical considerations involved in the field.


Common topics covered in mass communication courses:


  • Introduction to Mass Communication: An overview of the field, its history, theories, and key concepts.

  • Media and Society: Exploring the relationship between media and society, including topics such as media effects, media ownership, and media ethics.

  • Journalism: Principles and practices of journalism, including news reporting, news writing, interviewing techniques, and journalistic ethics.

  • Broadcasting: Introduction to radio and television broadcasting, including programming, production techniques, and ethical considerations.

  • Public Relations: Understanding the role of public relations in mass communication, including strategies for managing and promoting an organization's image.

  • Advertising: Theories and practices of advertising, including consumer behavior, market research, creative strategies, and advertising ethics.

  • Media Law and Ethics: Study of legal and ethical issues related to mass communication, including freedom of speech, privacy, defamation, and intellectual property rights.

  • Media Research Methods: Introduction to research methodologies used in the field of mass communication, including surveys, interviews, content analysis, and audience measurement.

  • Digital Media: Exploration of digital technologies and their impact on mass communication, including social media, online journalism, and multimedia storytelling.

  • Media Production: Hands-on training in media production techniques, such as video editing, audio production, graphic design, and web publishing.

  • Media Management: Introduction to the business side of mass communication, including media organizations, advertising agencies, and media planning.

  • Specialized Electives: Depending on the program, students may have the opportunity to choose elective courses in areas such as documentary filmmaking, photojournalism, sports communication, or international communication.

Mass communication programs provide practical training through internships or cooperative education opportunities, allowing students to gain real-world experience in the field.

Mass Communication at Anchor University

Requirements

The following requirements for admission to Anchor university are listed below.

  • • 160 and above in the UTME.
  • • Credit level passes in five subjects including English Language, Mathematics to form the core course with credit in three other relevant science subject in the following subjects Literature In English, CRS, Economics, Government or History, at the Senior Secondary School Certificate (WAEC, NECO, IGSCE, NABTEB e.t.c) or its equivalent.
  • • Mathematics and English language are compulsory.
  • • Students are required to complete a minimum of 150 units for Graduation.

Fees

Course Structure:

A Bachelor of Art(B.A.) in Mass Communication can be earned after three or four years of study at Anchor University.

The majority of staff members who are tutors in their field provide tutorials, classes, and lectures. Many of them are top-tier experts with extensive training in both teaching and research. Educated PhD students and early-career researchers with practical research experience may also conduct some teaching.

  • 1st year

    First Year Courses

    • Core Courses (70%):

    • Introduction to Mass Communication I & II
    • History of the Nigerian Mass Media
    • Elements of Journalistic Style
    • Introduction to Reporting and Newswriting
    • English for Mass Communication
    • Introduction to Sociology I & II
    • Introduction to Reporting and Newswriting
    • English for Mass Communication
    • Introduction to Sociology

    • The courses listed on this page are illustrative and may change.

    Assessment

    • Continuous Assessment.
    • Projects
    • Examination.
  • 2nd year

    Second Year Courses

    • Core Courses (70%):

    • News Editing
    • Critical Writing and Reviewing
    • Theories of Mass Communication
    • Community Media
    • Principles of Broadcasting
    • Principles of Public Relations
    • Introduction to Graphics
    • Speech Communication
    • Introduction to Political Science I
    • Computer Programming and Language I
    • Writing for the Mass Media
    • Media and Society
    • Radio/TV Script Writing
    • Principles of Advertising
    • Graphics of Mass Communication
    • Social Psychology
    • Economic Problems of Nigeria

    • The courses listed on this page are illustrative and may change.

    Assessment

    • Continuous Assessment.
    • Projects.
    • Examination.
  • 3rd year

    Third Year Courses

    • Core Courses(70%):

    • Specialised Reporting
    • Feature and Magazine Article Writing
    • Mass Media and Politics
    • Newspaper Editing and Production
    • Radio/TV Programme Writing
    • Public Relations Copy and Media
    • Introduction to Photojournalism
    • Advertising and Public Relations Research
    • Social Statistics I & II
    • Editorial Writing
    • Public Opinion and the Mass Media
    • Magazine Editing and Production
    • Business/Organisational Communication
    • Advertising Copywriting and Layout & PRAD Practicals
    • Film Theory and Aesthetics
    • Communication Research
    • International Communication, Popular Culture and Globalisation
    • Print Media Organization and Management

    • The courses listed on this page are illustrative and may change.

    Assessment

    • Continuous Assessment.
    • Projects.
    • Examination.
  • 4th year

    Fourth Year Courses

    • Core Courses(50%):

    • Editorial Writing
    • Public Opinion and the Mass Media
    • Magazine Editing and Production
    • Business/Organisational Communication
    • Advertising Copywriting and Layout & PRAD Practicals
    • Film Theory and Aesthetics
    • Communication Research
    • International Communication, Popular Culture and Globalisation
    • Print Media Organization and Management
    • Advanced Magazine Production and Print Journalism Practicals II
    • Multinational Advertising
    • Mass Communication Law
    • Research Project
    • Documentary Film Production
    • Organization and Management of Adverting and PR Agencies

    • The courses listed on this page are illustrative and may change.

    Assessment

    • Continuous Assessment.
    • Projects.
    • Examination.
The content and format of this course may change in some circumstances.


Some Research Areas


Culture & Media.

Culture & Media.

Global Communication.

Global Communication.

 Health Communication.

Health Communication.

Media Institutions.

Media Institutions.

Political Communication

Political Communication

Science Communication

Science Communication

Technology & Society

Technology & Society