Mr. Saheed Oluwaferanmi Joseph

Saheed Oluwaferanmi Joseph is a lecturer in the Department of Mass Communication, Anchor University, Lagos, with more than fifteen years of experience in broadcast directing, quality control and higher education. His work connects the technical operations of the Master Control Room (MCR) with the theory taught in the lecture hall.

He earned a B.A. (Hons) in Mass Communication from Olabisi Onabanjo University, Ago-Iwoye (2005–2010) and an M.Sc. in Mass Communication from the University of Lagos (2023–2024). He is currently a Ph.D. candidate in Communication Studies at Lagos State University, Ojo.

He began his broadcast career in 2010 at Unique Access Media, where he spent six years as Programme Director and Media Trainer. At DCLM TV (2016–2018) he served as Quality Control Officer and Programme Director, leading multi-camera and outside-broadcast productions. From 2018 to March 2024, he was a Programme Director and Broadcast Journalist at Channels Television, directing programmes such as News at Ten, Sunrise Daily, The Morning Brief and Gist Nigeria, and training journalists and technical crew in studio directing and live production.

At Anchor University, he teaches mass media production, broadcast operations and related courses, bringing real studio practicals, MCR workflow design and industry quality-control standards into undergraduate instruction. His research examines the future sustainability of traditional media amid the spread of new media in Nigeria, and the differences and similarities between public relations and propaganda.